Contents
Trademarks and Unfair Competition: Law and Policy
Part I: Foundations and Purposes of Trademark and Unfair
Competition Law
Chapter 1. Introduction to Trademarks and Unfair Competition Law
Part II. Creation of Trademark Rights
Chapter 2. Distinctiveness
Chapter 3. Functionality
Chapter 4. Use
Chapter 5. Registration
Part III. Scope and Enforcement of Trademark Rights
Chapter 6. Geographic Limits on Trademark Rights
Chapter 7. Confusion-Based Trademark Liability Theories
Chapter 8. Non-Confusion-Based Trademark Enforcement Theories
Chapter 9. Permissible Uses of Another’s Trademarks
Chapter 10. False Advertising
Chapter 11. Trade Identity Rights in One’s Persona: Endorsement, Attribution, and Publicity
Chapter 12. Remedies
